meaningful
partnerships
produce
meaningful
results
About
Amplifying brand, product, and purpose strategies for the consumer goods industry.
I collaborate with mission-driven companies to craft authentic brand strategies and narratives, develop innovative product concepts, and align business practices for meaningful results.
I blend consumer-centered insights with creative instincts to develop meaningful connections between brands and their audiences.
Building Partnerships for Positive Change.
What I Offer
Collaboration Network
An extensive network of contacts and partners can provide creative support tailored to your needs. I believe in the power of collaboration and innovation, ensuring that you have the resources and expertise to bring your vision to life. What happens when good people are brought together for a common goal is always amazing.
Global Inspiration
I have a successful track record of developing global initiatives and campaigns that resonate with consumers. Leveraging innovative strategies and a deep understanding of diverse markets will enable us to connect with audiences on a meaningful level. I pride myself on delivering impactful messages that drive engagement and foster brand loyalty worldwide.
Meaningful Social Impact
At my core, I possess a profound understanding of consumers and their values. This insight allows us to craft authentic concepts that resonate deeply with audiences, create meaningful engagement, drive social impact, and deliver tangible results. Let's partner and transform ideas into reality.
End-to-End Concepts
I go beyond traditional full-funnel marketing by offering comprehensive end-to-end support. From product inception to operational excellence, I'm dedicated to connecting the dots to meet your unique needs. Let's navigate the complexities of your business and achieve your goals together, with confidence.
Hands-On Approach
Expanding the aperture of traditional full-funnel marketing to create a consumer-centered strategy that incorporates an authentic brand-right tactical plan.
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Consumer-Centered insights to unlock opportunity & growth
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Creating accessible brand movements for true results
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Extensive brand concepts to expand "art of possibility"
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Focused brand and marketing solutions
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Providing internal alignment for employee engagement
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Delivering KPIs with emphasis on ROI
Services & Workshops
Let's collaborate to create and fine-tune meaningful impact. These consumer-centric services and workshops are designed to unlock opportunities while exploring the art of what's possible.
BRAND STRATEGY
PRODUCT EXCELLENCE
BUSINESS ALIGNMENT
Let's develop a comprehensive framework that builds upon your success putting the consumer front and center.
Let's create new concepts and forward-looking product innovations that excite and delight your customers
Let's operationalize the big ideas and initiatives that move your company forward and inspire the entire oranization.
At the core of my approach is a deep knowledge of what makes consumers tick. I believe that in order for a brand to succeed, it must be more than just a product or service - it must provide something that inspires, something that resonates with the consumer on a deeper level.
Benjamin Edwards
Principal Consultant
Merging Art & Science for Meaningful Impact
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Executive Experience
With over 20+ years in multiple leadership roles at Nike, Converse, and Hurley, Benjamin brings expertise in marketing strategy, creative storytelling, product merchandising, retail management, and digital
transformation.
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Personal Approach
As a lifelong learner who has an insatiable curiosity to find the diamond in the rough, he works the edges, to make a concept shine. He is a results-driven, consumer-centered marketer and product innovator, with a passion for creating positive change and helping people reach their full potential.
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Purpose-Driven Initiatives
He is a creative leader and brand builder with an emphasis in Purpose-led Global Initiatives. With a track-record of creating win x win partnerships, he helped establish PRODUCT (RED), Hurley H2O, and Nike Sustainability.
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Adventure Seeker
Benjamin loves a good adventure. He holds a pilot's license, SCUBA certification and surfs as much as possible. He once backpacked around the world exploring over 25 different countries and cultures. He has a deep record collection and a passion for live music.
Previous Initiatives
A sample of prior work & social impact campaigns delivered over the years.
Partners
